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Did You Know?

  Fewer women serve in CA's state legislature today than a decade ago.

Webinars

Strategic Positioning

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Friday, September 30th, 12pm. This webinar is now over.
View the recording.

Getting Ready to Run

Learn about the many paths to public office, and how to find your own.

Join our panelists:

Patty Berg, Former Assemblymember, social worker and community activist
Michelle Henry (Moderator), Political strategist and former Chief of Staff to Assemblymember Joan Buchanan
Sydney Kamlager, Trustee for the Los Angeles Community College District and District Director to State Senator Holly Mitchell


Winning Endorsements

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Friday, October 16th, 12pm. This webinar is now over.
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Whose opinion matters?

Endorsements are a key component to a successful campaign. Which endorsements matter the most in your district? How do you secure an endorsement from important local officials and key constituency groups? How do you leverage your endorsements for the greatest impact?

Representatives from the labor, women’s and environmental communities will address these and other important questions for candidates running for the state legislature.

Please join us to learn what you need to know about the endorsement process and how to get the most from your endorsements.

Moderator:

Liz Figueroa, Former State Senator

Liz Figueroa is the Vice President of Public Relations at Planned Parenthood Mar Monte. She was the first Northern California Latina elected to the state legislature and served 2 terms in the California State Senate (1998-2006) and 2 terms in the State Assembly (1994-1998). Liz currently sits on the Boards of the Little Hoover Commission, Women in Government, Hispanic Community Affairs Council, Joint Venture Silicon Valley Network, the American Board of Plastic Surgery, Legal Assistance for Seniors, Centro Legal de la Raza Advisory Board, California Corporate Board Registry Advisory Board, AnewAmerica Women’s Business Center, and the California Elected Women’s Association for Education and Research (CEWAER).

Panelists:

Chris Patterson, Political Director, CA State Council of the International Association of Fire Fighters, AFL-CIO (CA Professional Firefighters)
Chris Patterson is the Political Director of CPF which represents 30,000 front-line emergency responders. He provides political advice to the CPF leadership; directs CPF strategies related to federal, state and local elections; manages its multi-million dollar political action committee, independent expenditure and ballot measure programs, and delivers critical support to CPF’s robust state legislative program.

Dinah Stephens, Director of Public Affairs, Planned Parenthood Advocacy Project Los Angeles County
Dinah Stephens serves as the Public Affairs Manager at Planned Parenthood Advocacy Project Los Angeles, a local non-profit organization that provides over 140,000 Angelenos with reproductive health care every year, including life-saving cancer screenings, contraception, STI testing and treatment, and abortion.

Amanda Wallner, representing Sierra Club California
Amanda Wallner is the Policy and Operations Managers at the Los Angeles LGBT Center, the largest LGBT rights organization in the world. She has an electoral organizing background dating back to 2008, including several California congressional campaigns and marriage equality ballot initiatives across America. Amanda previously worked for Sierra Club California.


Everything You Need to Know About Consultants

Noon PT, Friday March 13 2015. This webinar is now over.
View the recording.
Learn the art of interviewing consultants before you decide to run.

Listen to campaign strategist Parke Skelton and Courtni Pugh, consultant to Senate Democrats, discuss how to be a smart consumer of political consulting services. What’s a good value? Where to look for hidden fees? What should direct mail cost?

Hear from our guest Legislator how she established a trusting working relationship with her lead consultant and executed a winning plan.

Panelists:
Parke Skelton, SG&A Campaigns
Courtni Pugh, Hilltop Public Solutions
Former State Senator, Noreen Evans
Moderated by Holly Teliska, close the gap CA


How to be a Fantastic Fundraiser

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11:30 AM PT, Thursday, June, 18, 2015 This webinar is now over.
Listen to the recording. View the Slides 

Learn the art of interviewing consultants before you decide to run.

Fundraising is a vital piece to running a successful campaign. Learn from the pros about how you can be an effective fundraiser and ensure that your campaign has the resources necessary to get your message out. This webinar will cover the three major areas necessary to putting an effective fundraising plan in place:

· In district fundraising – major donor; one on one solicitations, events, mail, and friend-bundlers

· Sacramento fundraising – PACs, committees, issue-based organizations and state networks

· Non-traditional & new sources – social media, digital, crowd sourcing, and other new media fundraising sources

Moderator:

Michelle Henry is the founder of California Democratic Women, an online resource for civic engagement, political opinion, and discourse. She has been a senior policy adviser, campaign strategist and fundraiser for more than two decades. She has served as Chief of Staff, District Director and Campaign Manager for a number of high profile women political leaders. She is currently a Principal at Michelle W. Henry Consulting.

Panelists:

Kristin Bertolina is the co-founder of Bertolina & Barnato, a political fundraising firm based in Sacramento. Kristin has provided political consulting and political fundraising for candidates running throughout California and for national congressional positions for nearly 20 years. She has worked with an all-star list of Democratic party leaders.

Samantha Pedrosa is a campaign consultant and community organizer with in-district campaign fundraising experience. Samantha served as Finance Director on the Sandra Fluke for State Senate campaign in 2014, and is a co-founder of the South Bay Womyn’s Conference.

Laura Packard is a partner in the national digital consulting firm PowerThru Consulting. She has worked with campaigns of all levels around the country, including Supervisor Mark Ridley-Thomas, Supervisor Hilda Solis, and State Controller Betty Yee. In 2010, she helped raise 3.5 million online for Bill Halter’s Senate primary race over a period of three and a half months.


Everything You Need to Know About Consultants

Noon PT, Friday March 13 2015. This webinar is now over.
View the recording.
Learn the art of interviewing consultants before you decide to run.

Listen to campaign strategist Parke Skelton and Courtni Pugh, consultant to Senate Democrats, discuss how to be a smart consumer of political consulting services. What’s a good value? Where to look for hidden fees? What should direct mail cost?

Hear from our guest Legislator how she established a trusting working relationship with her lead consultant and executed a winning plan.

Panelists:
Parke Skelton, SG&A Campaigns
Courtni Pugh, Hilltop Public Solutions
Former State Senator, Noreen Evans
Moderated by Holly Teliska, close the gap CA


Election Analysis & a Look Ahead at 2016

Noon PT, Friday, Nov. 7, 2014 This webinar is now over.

How did women candidates do nationally and in CA? Where do we stand? What’s the outlook? How can you improve the picture?

Join us for our next free one-hour webinar.

Speakers:
Celinda Lake, pollster
Alma Hernández, CA SEIU political director
David Allgood, CA League of Conservation Voters political director
Betsy Cotton, close the gap CA director

Moderated by Laurie Kretchmar, close the gap CA


What Makes a Winning Candidate?

Noon PT, Tuesday, Sept 9, 2014 This webinar is now over.
View the recording.
What and how much do you need to know about the job?
What’s your personal inventory of skills and experiences? Do they match the job?
How important is it to know your district?
What are the best ways to build relationships with key interest groups and communities?
What is the profile of a woman “ready to run?”

Find out from our expert panel in our free one-hour webinar.

Plus, learn ways you can use the 2014 campaigns as a laboratory for your political future.

Topics & speakers:


Why Women?

Noon PT, Tuesday, June 10, 2014 This webinar is now over.
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If you’ve ever struggled to explain the incredible value that women leaders bring to the table, this one-hour webinar is for you. Learn the latest research & trends on women’s participation in US politics and more.

Speakers:
Kira Sanbonmatsu, co-author, “More Women Can Run”
Marni Allen, director, Political Parity, #LatinasRepresent
Bryn Sullivan, Senate consultant, CA Legislative Women’s Caucus
Moderated by Betsy Cotton


How to Be An Ace Recruiter

Noon PST. Tuesday Feb 18, 2014 This webinar is now over.
View the recording.

In search of the perfect candidate? This one-hour webinar will give you the tools to identify and recruit winning women candidates. We’ll talk geography, demographics, vote history and trends. What makes a good ballot title and what kind of experience do voters value most in a candidate? Does the legislative leadership recruit candidates? How about political parties? What are they looking for and where do they find the best prospects?

Speakers:
Deborah Ortiz, former state senator
Jim Moore, pollster
Kathy Bowler, campaign strategist and public policy advisor
Moderated by Mary Hughes

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