Please join the Barbara Lee Family Foundation for a conference call on Wednesday, November 18 from 11 a.m.to 12 p.m. EST to learn about our latest nonpartisan, qualitative research. Our new report, Unlocking the Door to Executive Office: Essential Tips for Women Candidates, offers a unique perspective on women’s races for executive office. Join us, along with Republican pollster Christine Matthews and Democratic strategist Sydney Asbury, as we provide insight on what it takes to be a successful woman candidate running for executive office, the lessons learned in 2014, and what they mean for women in 2016.
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Here are a few key findings in Unlocking the Door to Executive Office: Essential Tips for Women Candidates:
- Preparation is paramount. Running an effective statewide campaign requires advance planning and anticipation of potential hurdles. In 2014, the candidates who engaged in significant pre-launch exploration entered their campaigns with a leg up and were met with far fewer surprises.
- Money (really) matters. In 2014 we saw the benefits of building strong fundraising operations early in the campaign. Few candidates or campaign professionals pointed to gender-based barriers to fundraising, instead citing advantages to tapping into women’s networks and support systems.
- Compassion and competence are key to success. Women candidates enter campaigns with their eyes wide open to the fact they can expect attacks on their qualifications. We’ve seen time and time again that being qualified and being likeable are inextricably linked for women candidates. In 2014 we saw this pattern again, and those attacks on qualifications may resonate more for women than they do for their male counterparts.
- Relatability is evolving. Our research has demonstrated ways in which women candidates have the unique opportunity to be 360-degree candidates, using the entirety of their expertise, background, and personal experiences to connect with voters.
Click here to read the full report